Here I will show how I went about designing the new logo for “John Works It Out”. I’ll start by taking a look at the classic Apple logo and how it evolved from it’s awful first logo.
This is less instructional, and more demonstrative, although I think it shows the importance of iterating and using your hands to sketch actual things.
Towards the end I will show the unfortunate logo design that was generated for me by AI and talk about the benefits of using a human designer.
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